From chaos to clarity: how redesigning Explore changed the way clients invest
A product catalogue sounds simple enough: here are the things we offer, pick what suits you. But when your product universe spans cash management, globally diversified portfolios, income solutions, and private markets, “here are the things we offer” stops being a solution and starts being a problem.
That was where we found ourselves when we set out to redesign Explore, Endowus’s product discovery page, in early 2025.